Several (inter)national campaigns for the new AXE/LYNX fragrance Click came by already, but I didn’t see this one yet. This ‘home made’ movie shows a typical webcam girl that’s got a message for the guy she met the other night. Apparently she wasn’t the only one who met him...

Very similar to tons of webcam movies that spread around the web and have a huge audience. This is what the target group is watching, so this is how you reach them. Great anticipation (from The Viral Factory).

Posted by: Rocco Stallvord | Permalink
Category (s): Online marketing // Comment (s): (0)

Mercedes-Benz in Germany has launched the campaign microsite Cabriotag (The day for a convertible). On entering the website, the user has to choose his location. The atmosphere of the website is then adjusted to the actual weather condition in the chosen city.

Posted by: christianrohr | Permalink
Category (s): Online marketing // Comment (s): (0)

Take Note is an interesting on- and offline connection from Staedtler, an international writing instruments supplier. They invite site visitors to say something, whether thoughtful or stupid - by online writing a note to friends, strangers or themselves. Staedtler will write down this message on real paper and send it on to the specified address - along with a black and red pencil. Too bad it only works for Australia, but the idea from agency Host is great.

Posted by: Rocco Stallvord | Permalink
Category (s): Online marketing // Comment (s): (1)

PUMA has started a microsite on www.adoptagerman.com, searching for 12 Germans as global ambassadors to promote football. The campaign "Adopt A German" wants to set the records straight with the 'Sauerkraut' and 'Lederhosen' stereotype of the worldcup hosts.

The adoptees will start promoting their contries in person with a European tour and online with personal weblogs. The users then decide which of the 12 persons to 'adopt' as their favourite German.

Posted by: christianrohr | Permalink
Category (s): Online marketing // Comment (s): (1)

InstantMessengers are may be youth generations’ biggest habit. They live online, and connect their friends via messengers. Replacing our brands on messenger is big challenge. Now, marketers have an innovative tool to engage people with messengers. IMVironments are instant messaging environments that are interactive, themed backgrounds for Yahoo! Messenger conversations that appear directly in the instant messaging window.

With IMvironments brands connect people directly, reshape messenger with branded images and entertain them with branded content .They are already some brands (Mountain Dew, HP, American Express, Napster...) using Imvironments. But we think, possibilities are bigger.

Posted by: ozguralaz | Permalink
Category (s): Online marketing // Comment (s): (0)

“The U.S. and the rest of the world have much to learn from the Norwegian PR-market.”
Responsible for that “modest” statement is Jerry Judge, a former top manager of the PR-agency Lowe. Never underestimate your audience, like the Americans do, is Jerry Judge’s advice.
Jerry Judge says that the Norwegian PR sees its audience like intelligent human beings.
Maybe the Olympic gold medals to Norway have gone to their heads…

Posted by: monicanilsson | Permalink
Category (s): Online marketing // Comment (s): (0)

We are all aware of blog-buttons. But self-expressing ourselves with these buttons are new. Publicons.de offers people to choose bunch of buttons in different categories to strengthen their online identity. Here is mine. Tell me who am I?
(via ad++ blog)

Another way to expressing ourselves via brands is userbars.: They are small graphics for your forum signature, which help you to show a tiny bit of your personality in an attractive way. Example: Let's say you love drinking a 7-up, You are a party-man. And your favorite brand is Adidas. In this case you can express all that in your forum signature by inserting the following bars:

[via marketallica]

Posted by: ozguralaz | Permalink
Category (s): Online marketing // Comment (s): (0)

Frappr is a Google map based application where you can create a map for your group and invite people to join. There are a lot of community maps on Flappr. Some of these maps are brand-based coomunity maps. For example, ipodowners map is aim to join iPod Owners around The World. Vespaonline do the same thing for Vespa owners.

These maps are able to provide some unique feelings for brand community. People can experience “Here i am” and “I am part of a whole” feelings. These maps are also strong tool for co-create projects. For example, brands can invite people to share pictures of product while using it. They are a lot of untapped opportunities for branded maps. Branded maps would be hot topic on interactive marketing.

Posted by: ozguralaz | Permalink
Category (s): Online marketing // Comment (s): (0)

The Yahoo! Widget Engine is a JavaScript runtime engine for Windows and Mac OS X that lets you run little files called Widgets that can do pretty much whatever you want them to. Widgets can be alarm clocks, calculators, can tell you your WiFi signal strength, will fetch the latest stock quotes for your preferred symbols. May be a strong marketing tool, too. Widgets are waiting to be discovered by marketers. Content in widgets come directly to their desktop, bypassing e-mail. It's one way to combat a decline in e-mail open rates.

For example, this widget is car rental wigdet. On customers' desktop and directly... It is an easy one-click way to compare prices and availability on over 40 car rental companies at every city and airport in the world. You can specify any brand or class of car to include in your search or even the "Best Buys" for each company.

Posted by: ozguralaz | Permalink
Category (s): Online marketing // Comment (s): (0)