Heineken Netherlands once again hooks up with Google to promote their new product Tapvat (Draught Keg). This time Google Maps is integrated in the Tapvat World Tour 2006 campaign. Visitors are challenged to search the world for gigs from Dutch live band Voicst using satellite maps. A radio signal leads them to the right spot.

In 2005 Heineken also coorporated with Google for the introduction of Tapvat. In that campaign – Tapvat on Tour - Google Image Search was integrated as a personalized postcard generator, challenging visitors to find the most original destination to take along their Tapvat.

Since this a campaign from my own agency Qi (I really had to share this one, sorry), I left my opinion behind. But I'm curious what you think..

Posted by: Rocco Stallvord | Permalink
Category (s): Online campaigns // Comment (s): (0)

Mary Woodbridge lives in Greenfield, UK, together with her dog Daisy. Mary is about to climb Mount Everest. On her site, Mary has a few video clips of the preparations she's been doing. There's a 'Tips for Mary' corner and 'Plan and Training' section. The website looks like a very basic one in html, the way websites were made long ago in forgotten decades of the previous century. You just got to see this, it's a great experience, created by Spillmann/Felser/Leo Burnett from Zurich, Switzerland.

Story: An 85-year old British Lady by the name of Mary Wooldbridge, who takes her dachshund for a daily walk, buys a Mammut-Jacket to proctect herself from the wind and weather. This Jacket is obviously so good that the elderly lady believes that she can climb Mount Everest wearing it.

Check out this funny viral | via iPub & Coolz0r

Posted by: mielvanopstal | Permalink
Category (s): Online campaigns // Comment (s): (0)

In Belgium Snow (a division of LG&F) launches a national campaign (TV, print, online) against smoking. The campaign is very funny and uses a different approach, depending on the medium. Also banners with different messages are created for online media (depending on the topic of the site they are placed on).

It's a powerfull campaign that focusses on smokers but also on the non-smokers which can become buddies to help people stop smoking.

On the campaign website you can send in tips and tricks for the people in need (smokers). :)

I am sure this is a campaign that will stick in peoples minds.

Posted by: claudiocapo | Permalink
Category (s): Online campaigns // Comment (s): (2)

Barnes & Richardson Belgium created a viral campaign for Renault during the annual Car Salon to promote their special offers during this period.

The way it works is that you can send a friend a message to let them know about the Renault special conditions. The fun factor is that your friend's name will be mentioned in the movieclip. Pretty funny but some more action would have been nice. Anyway it's a fun way to get your message spread.

Posted by: claudiocapo | Permalink
Category (s): Online campaigns // Comment (s): (0)

Pioneer launches a second viral campaign to promote their DVD recorders with storage space up to 455 hours. Their first viral was mentioned here before. It was amusing but a bit too short.

Also this viral is dubbed "Need more space?" but the approach is different. Originally the 2 viral movies should have been released together but some problems in Belgium with one person complaining about the obese people in the clip had put a halt on spreading.

Posted by: claudiocapo | Permalink
Category (s): Online campaigns // Comment (s): (0)

German telco provider and football world cup sponsor T-Com is starting a campaign to form the biggest German national team ever.

The online special is powered by user generated content with photos of participants in the national dress. All the contributions are added to a long team photo, extending the picture of the German Elf.

The official shirts are available in promotion packages at the T-com outlets. The campaign is supported by TV, print and outdoor media.

Posted by: christianrohr | Permalink
Category (s): Online campaigns // Comment (s): (0)

Mercedes-Benz has launched a series of 6 videocasts to support the new R class. In the clips launched on the German site www.mercedes-benz.com/videopodcast, testimonials, such as jazz singer Dianne Reeves or skateboarding legend Tony Hawk are philosophising about design, comfort, performance and other aspects of the new R class.

The web special on www.r-class-webspecial.com is also worth seeing.

Posted by: christianrohr | Permalink
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Volkswagen US has jumped on the corporate podcasting bandwagon on the occassion of the Detroit motor show. The VW podcast site is featuring entertainment with various Detroit based bands, consumer insights with the Detroit GTI enthusiasts, on location documentaries of the fair, and testimonial interviews from VW and Car Connection.

The podcast links for iTunes and XML are only accessible after entering your eMail address, which is a mistery to me. On the site teasers of the podcasts are available only.

Posted by: christianrohr | Permalink
Category (s): Online campaigns // Comment (s): (0)

Dutch based Lemz runs an interesting online campaign for a new line of K-Swiss shoes. The ‘Stripe Shifter’ has five stripes on the side. Each is changeable in color and height, creating unique combinations that can be used to convey a personal message.

There are five general messages. Through an extensive TV, radio, print and internet campaign running in The Netherlands, England and Germany people are encouraged to visit the website and create their own code and message. This is fun and addictive and will definitely lead to a full consumer generated language. Wonder if it will work on the streets as well.

Posted by: Rocco Stallvord | Permalink
Category (s): Online campaigns // Comment (s): (0)