Several (inter)national campaigns for the new AXE/LYNX fragrance Click came by already, but I didn’t see this one yet. This ‘home made’ movie shows a typical webcam girl that’s got a message for the guy she met the other night. Apparently she wasn’t the only one who met him...

Very similar to tons of webcam movies that spread around the web and have a huge audience. This is what the target group is watching, so this is how you reach them. Great anticipation (from The Viral Factory).