Posted by: Rocco Stallvord |
Permalink
Category (s): Online marketing
// Comment (s): (1)
Comments on this entry:
I think this is a great website but feels like a sampling campaign with some missed opportunities.
Like so many great websites, some of the key non technical aspects of the campaign have been overlooked. As the sender, I wasn't asked for my details (email or physical address), which I think is a missed opportunity for building a consumer database. As they are giving away a free service, they should have used the opportunity to include 1 or 2 consumer insight questions. The gallery of existing notes are difficult to navigate - I would have got someone to write some clever notes and sorted them into categories such as humour, friendship, love etc. I think the promotion could have been adapted to market customised pencils that contain a special message .. perhaps with a min order qty of 100.
Posted by: Ian Farmer at March 13, 2006 01:21 AM
-------
Post your comment:
