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April 04, 2006
Lynx Click viral
Several (inter)national campaigns for the new AXE/LYNX fragrance Click came by already, but I didn’t see this one yet. This ‘home made’ movie shows a typical webcam girl that’s got a message for the guy she met the other night. Apparently she wasn’t the only one who met him...
Very similar to tons of webcam movies that spread around the web and have a huge audience. This is what the target group is watching, so this is how you reach them. Great anticipation (from The Viral Factory).
Posted by: Rocco Stallvord
Category(s): Online marketing // Comment(s): (0)
March 28, 2006
Heineken meets Google (again)
Heineken Netherlands once again hooks up with Google to promote their new product Tapvat (Draught Keg). This time Google Maps is integrated in the Tapvat World Tour 2006 campaign. Visitors are challenged to search the world for gigs from Dutch live band Voicst using satellite maps. A radio signal leads them to the right spot.
In 2005 Heineken also coorporated with Google for the introduction of Tapvat. In that campaign – Tapvat on Tour - Google Image Search was integrated as a personalized postcard generator, challenging visitors to find the most original destination to take along their Tapvat.
Since this a campaign from my own agency Qi (I really had to share this one, sorry), I left my opinion behind. But I'm curious what you think..
Posted by: Rocco Stallvord
Category(s): Online campaigns // Comment(s): (0)
March 10, 2006
Mammut Mount Everest Viral
Mary Woodbridge lives in Greenfield, UK, together with her dog Daisy. Mary is about to climb Mount Everest. On her site, Mary has a few video clips of the preparations she's been doing. There's a 'Tips for Mary' corner and 'Plan and Training' section. The website looks like a very basic one in html, the way websites were made long ago in forgotten decades of the previous century. You just got to see this, it's a great experience, created by Spillmann/Felser/Leo Burnett from Zurich, Switzerland.
Story: An 85-year old British Lady by the name of Mary Wooldbridge, who takes her dachshund for a daily walk, buys a Mammut-Jacket to proctect herself from the wind and weather. This Jacket is obviously so good that the elderly lady believes that she can climb Mount Everest wearing it.
Check out this funny viral | via iPub & Coolz0r
Posted by: mielvanopstal
Category(s): Online campaigns // Comment(s): (0)
March 05, 2006
Be kind to smokers, they already have a short life.
In Belgium Snow (a division of LG&F) launches a national campaign (TV, print, online) against smoking. The campaign is very funny and uses a different approach, depending on the medium. Also banners with different messages are created for online media (depending on the topic of the site they are placed on).
It's a powerfull campaign that focusses on smokers but also on the non-smokers which can become buddies to help people stop smoking.
On the campaign website you can send in tips and tricks for the people in need (smokers). :)
I am sure this is a campaign that will stick in peoples minds.
Posted by: claudiocapo
Category(s): Online campaigns // Comment(s): (2)
March 02, 2006
Mercedes-Benz convertibles: Weather Generated Media
Mercedes-Benz in Germany has launched the campaign microsite Cabriotag (The day for a convertible). On entering the website, the user has to choose his location. The atmosphere of the website is then adjusted to the actual weather condition in the chosen city.
Posted by: christianrohr
Category(s): Online marketing // Comment(s): (0)
March 01, 2006
Make your virtual note real
Take Note is an interesting on- and offline connection from Staedtler, an international writing instruments supplier. They invite site visitors to say something, whether thoughtful or stupid - by online writing a note to friends, strangers or themselves. Staedtler will write down this message on real paper and send it on to the specified address - along with a black and red pencil. Too bad it only works for Australia, but the idea from agency Host is great.
Posted by: Rocco Stallvord
Category(s): Online marketing // Comment(s): (1)
Adverblog in your mailbox
February 23, 2006
Renault: pretty annoying
Barnes & Richardson Belgium created a viral campaign for Renault during the annual Car Salon to promote their special offers during this period.
The way it works is that you can send a friend a message to let them know about the Renault special conditions. The fun factor is that your friend's name will be mentioned in the movieclip. Pretty funny but some more action would have been nice. Anyway it's a fun way to get your message spread.
Posted by: claudiocapo
Category(s): Online campaigns // Comment(s): (0)
February 22, 2006
Megane Street Display
Trafo Turkiye, has recently created a car display project for Renault MeganeCC in Istanbul. They put a platform which holds car upright and meanwhile rotate it. This project were displayed in three populer location in istanbul.
Continue reading... "Megane Street Display"
Posted by: ozguralaz
Category(s): Ambient marketing // Comment(s): (0)
PUMA: Adopt a German
PUMA has started a microsite on www.adoptagerman.com, searching for 12 Germans as global ambassadors to promote football. The campaign "Adopt A German" wants to set the records straight with the 'Sauerkraut' and 'Lederhosen' stereotype of the worldcup hosts.
The adoptees will start promoting their contries in person with a European tour and online with personal weblogs. The users then decide which of the 12 persons to 'adopt' as their favourite German.
Posted by: christianrohr
Category(s): Online marketing // Comment(s): (1)
February 21, 2006
IMvironments: New tool to engage people with messengers
InstantMessengers are may be youth generations’ biggest habit. They live online, and connect their friends via messengers. Replacing our brands on messenger is big challenge. Now, marketers have an innovative tool to engage people with messengers. IMVironments are instant messaging environments that are interactive, themed backgrounds for Yahoo! Messenger conversations that appear directly in the instant messaging window.
With IMvironments brands connect people directly, reshape messenger with branded images and entertain them with branded content .They are already some brands (Mountain Dew, HP, American Express, Napster...) using Imvironments. But we think, possibilities are bigger.
Posted by: ozguralaz
Category(s): Online marketing // Comment(s): (0)
February 20, 2006
Most successful advergames in Turkey
In Turkey, litespell has launched a new viral game for Gilette M3 Power. Name of game is kizarkadasiminarkadası (translation is "girlfriend of my girlfriend") Aim of game is to charm your girlfriend’s girlfriend with your eyes, but be careful don’t be caught your girlfriend.
From a marketing perspective, brand is connected to the advergames very successfully. Game’s target is the same as Gillette M3 Power. Game is already most successful advergames in Turkey. It has hundreds of registered user. Moreover, concept of the game is based on get the girls with your shaving. This is what gillette want to say.
The game is very funny and sexy and has amazing viral potential. Game consist of three level. In order to play next levels, you should invite your friends. Whenever they register you have a passport to play next levels.
Posted by: ozguralaz
Category(s): Advergames // Comment(s): (3)
February 17, 2006
Need more space?
Pioneer launches a second viral campaign to promote their DVD recorders with storage space up to 455 hours. Their first viral was mentioned here before. It was amusing but a bit too short.
Also this viral is dubbed "Need more space?" but the approach is different. Originally the 2 viral movies should have been released together but some problems in Belgium with one person complaining about the obese people in the clip had put a halt on spreading.
Posted by: claudiocapo
Category(s): Online campaigns // Comment(s): (0)
February 15, 2006
The PR audience is intelligent
“The U.S. and the rest of the world have much to learn from the Norwegian PR-market.”
Responsible for that “modest” statement is Jerry Judge, a former top manager of the PR-agency Lowe. Never underestimate your audience, like the Americans do, is Jerry Judge’s advice.
Jerry Judge says that the Norwegian PR sees its audience like intelligent human beings.
Maybe the Olympic gold medals to Norway have gone to their heads…
Posted by: monicanilsson
Category(s): Online marketing // Comment(s): (0)
February 13, 2006
Guerilla Video Installation
Video installation of nuked boddies using Malin+Goetz products.
From Press Release
GORILLA KINGDOM is bringing a new level of fun to the (MALIN+GOETZ) flagship store in Chelsea. Every evening, young men and women will be showering together to show the locals how the (M+G) shampoo, conditioner, and body cleanser are really meant to be used. It's all part of a unique video installation designed by GORILLA KINGDOM, a multimedia production company based in New York. New videos will be added monthly in 2006, so stop by often between 5pm and 2am to take a peek.
[via coolhunting]
Posted by: ozguralaz
Category(s): Guerrilla marketing // Comment(s): (0)
The Swedes don't love boobs
I don’t know if it was the intention, or not. The lingerie company Lindex has anyway stirred up the Sweden’s minds with its latest ad campaign. The purpose was anyway to get people (read men) to buy bras to their beloved ones as Valentine-gifts.
Ads outdoors and in papers and magazines have the slogan “We Love Boobs” (www.lindex.se) A close-up of a woman in a white, pretty innocent bra was obviously too much for the Swedes and the “nakedness” has been wildly discussed in the tabloids lately. The ads have even got banned in the underground of Stockholm.
The company has got pretty much free publicity and I suppose the PR-agency behind is quite satisfied. I don’t think there’s been such a fuss about an ad since Ann Nichole Smith was the model (thin at that time) for H & M.
That’s the famous Swedish Sin for you!
Posted by: monicanilsson
Category(s): Outdoor advertising // Comment(s): (0)
Brands build our online identity
 We are all aware of blog-buttons. But self-expressing ourselves with these buttons are new. Publicons.de offers people to choose bunch of buttons in different categories to strengthen their online identity. Here is mine. Tell me who am I?
(via ad++ blog)
Another way to expressing ourselves via brands is userbars.: They are small graphics for your forum signature, which help you to show a tiny bit of your personality in an attractive way. Example: Let's say you love drinking a 7-up, You are a party-man. And your favorite brand is Adidas. In this case you can express all that in your forum signature by inserting the following bars:
[via marketallica]
Posted by: ozguralaz
Category(s): Online marketing // Comment(s): (0)
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